Relationship Values essays

Relationship Values papers In the novel A Separate Peace, John Knowles gives one companion, Gene, crushing his other companion, Phineas, in view of seriousness. There are numerous subjects introduced in the novel. A portion of these are developing from youthfulness, demolition from intensity, and isolating dream and reality. One of the books significant subjects is that connections give virtues, which shape an individual into what they become in what's to come. This thought is appeared through the skeptical to hopeful perspectives on life, naturalist conduct to autonomous conduct, poor leader to a keen choice creator, and information breaking down abilities gains from a kid to a grown-up. The skeptical perspectives as a youngster improves to hopeful perspectives as a grown-up. Quality states that there is no competition among Phineas and him (51), directly before he understands there is one on the tree. He accepts that Phineas was a danger, who needs him to come up short at being valedictorian, along these lines Gene jerks the appendage to dispose of him. As opposed to taking a gander at Phineas as a pioneer, who needs to lead him to triumph, he takes a gander at him negatively and accepts he is a danger. At that point toward the finish of the novel, Gene admits how Phineas is formed into his character (194). Quality acknowledges how Phineas was a constructive individual to gaze upward to, instead of a negative danger to look downward on. Qualities hopeful perspectives on Phineas are a sensible case of the significant subject. The naturalist conduct as a kid changes to a free conduct as a grown-up. The first run through Gene leaps out of the tree, he did it in light of the fact that Phineas asks him to (24). Quality as a kid was a naturalist, since he was to a greater extent a supporter than a pioneer, he went with the group, much the same as Leper. At that point toward the finish of the novel, Gene as a grown-up strolls to the most critical territories of the school, where he needs to ... <!

The Adventures of Huckleberry Finn Essay Example for Free

The Adventures of Huckleberry Finn Essay In the novel The Adventures of Huckleberry Finn, the creator, Mark Twain, thinks about existence ashore to life on the waterway utilizing Huck’s taboo kinship with Jim, the dangers Huck makes, and when Huck joins Tom sawyer’s group, demonstrating that companionship has no restrictions. Life ashore was passionate for Huck in light of the deterrents and hardships he confronted. Life on the waterway then again was a test in light of the difficulties Huck had being sheltered. Huck and Jim’s illegal kinship demonstrates that companionship has no restrictions through Huck seeing past the way that Jim is dark. Ashore when Huck discovered Jim without precedent for the forested areas, he says â€Å"..it was Miss Watson’s Jim! I wager I was happy to see him.† This shows Huck appreciates Jim’s organization, White or dark, he sees Jim as a sort of companion. Fellowship has no restrictions and will see past each other’s contrasts. The dangers that Huck made for kinship demonstrates that kinship has no restrictions through Huck taking a chance with his fellowship with Tom to spare a companionship with Jim. Huck has just experienced such a great amount with Jim ashore and stream, and had made a guarantee to remain with him till the end. So Huck was eager to hazard Tom for Jim. Huck had told Tom, â€Å"I comprehend what youll state. Youll state its grimy, abject business; however imagine a scenario in which it is. Im wretched; and Im a-going to take him, and I need you keep mum and not let on. Will you? Huck was being a genuine companion and ensuring Jim, he was going to chance his old companion to spare Jim. That indicated how faithful Huck was to Jim and their fellowship, demonstrating that companionship truly doesn’t have limits. At the point when Huck joins Tom Sawyer’s pack he is demonstrating that kinship has no restrictions by making the vow Tom had made. Ashore while Tom frames his posse he says, â€Å"Everybody that needs to join must make a vow, and compose his name in blood.† Tom pays attention to fellowship as a religion. Both Tom and Huck have confidence in it reliably, it’s like a faith in a religion. It demonstrates that companionship has no restrictions when a fellowship is generally imperative to them two.

The Effects of Workplace Bullying

The Effects of Workplace Bullying Stress Management Job Stress Workplace Bullying Print The Effects of Workplace Bullying By Sherri Gordon facebook twitter Sherri Gordon is a published author and a bullying prevention expert. Learn about our editorial policy Sherri Gordon Updated on July 05, 2019 Gpointstudio/Image Source/Getty Images More in Stress Management Job Stress Workplace Bullying Effects on Health Management Techniques Situational Stress Household Stress Relationship Stress In This Article Table of Contents Expand Health Risks Job Performance Clinical Research Employers of Bullies Employer Response View All Back To Top If youre a target of bullies in the workplace, you probably  start each week with a pit of anxiety in your stomach. Then, you count down the days until the weekend or next vacation. Inappropriate behavior by adult bullies may include: Berating peopleStealing creditExcluding othersMaking snide remarksThreatening othersUnfair criticism The Health Risks of Bullying for the Victim The effects of  workplace bullying  dont end when you leave the office. Being a victim of bullying can cause physical and psychological health problems, including: StressAnxietyPanic attacksTrouble sleepingHigher blood pressureUlcers Bullying Affects Job Performance Bullied workers cant perform their jobs to the best of their ability. Performance issues include: Having trouble making decisionsAn incapacity to work or concentrateA loss of self-esteemLower productivity Bullied workers not only lose motivation, they lose time because they are preoccupied with: Trying to defend themselvesAvoiding the bullyNetworking for supportRuminating  about the situationPlanning how to deal with the situation What’s more, targets of bullying feel a sense of isolation.  In fact, workplace bullying can leave the victim so traumatized that they feel powerless, disoriented, confused and helpless. How Workplace Bullies Pick Their Targets Clinical Research on Bullying in the Workplace The problem is so prevalent, you can find clinical studies on the subject. Research on bullying in the workplace quantifies the personal consequences for the victim and fiscal consequences that affect the companys bottom line. Researchers at the University of Manitoba found  workplace bullying inflicts more harm on employees than sexual harassment. Compared to victims of sexual harassment in the workplace, bullied employees showed: More job stressLess commitment to the companyHigher levels of anxiety and anger Researchers at the University of Helsinki Department of Public Health found non-target coworkers suffer too. Their results show  victims of bullying and those who witness it are more likely to receive a prescription for psychotropic medications such as: AntidepressantsTranquilizersSleeping pills Effects on the Employers of Bullies Workplace bullying  has detrimental effects on employers, not just the victim and their co-workers who witness it. In addition to disrupting the work environment and impacting worker morale it can also: Reduce productivityCreate a hostile work environmentPromote absenteeismImpact workers compensation claimsResult in costly, and possibly embarrassing legal issues? Other costly effects on the employer include: Increased use of sick leave, health care claims and staff turnoverErosion of employee loyalty and commitmentAdditional costs to recruit and train new employeesPoor public image and negative publicityIncreased risk of legal action How Employers Can Respond to Bullying in the Workplace Its always in your best interest to confront workplace bullying and maintain a bullying-free workplace because prevention is more cost-effective than intervention or mediation. Its also the right thing to do if care about your employees. Employers must offer education opportunities for managers, supervisors, and other authority figures because the majority of workplace bullying comes from bullying bosses. Strive to create a workplace environment that cultivates teamwork, cooperation, and positive interaction instead. How to Confront a Workplace Bully

The And His Understanding Of The Creation Through Dialogue...

3. Pannenberg’s Theodicy and His Understanding of the Creation through Dialogue with Natural Science When creatures are created as finite beings, they gain their independence from God and other creatures. This is because we assume â€Å"the limiting of their own finitude by other creatures.† Hence, their revolt against the limit of finitude in their relationships with God is also intertwined with their failure to be in peaceful unity with other creatures. On the contrary, the God-intended independence is to participate in the reality of the eschatological kingdom of God through the fellowship with God and that of love and justice among other fellow humans and creatures. For Pannenberg, if this is the case, then the independence of a creature cannot be identified as the necessary root of evil. Rather, the root of evil lies in â€Å"the revolt against the limit of finitude, in the refusal to accept one’s own finitude, and [accordingly] in the related illusion of being like God.† Evil is not necessary, but constitutes an inevitable condition of the finitude of creatures when they make free decisions. Therefore, God’s free decision to create the world â€Å"carried with it the risk of a misuse of this creaturely freedom, or the â€Å"risk of the abuse of God-given freedom to conform to the reality of the kingdom of God.† The independence of human beings is inseparably connected to the indeterminacy or contingency inherent in the evolutionary process of the cosmos. To beShow MoreRelatedThe Problem Of Suffering Is Not Limited1462 Words   |  6 PagesThe problem of suffering is not limited to human society. The awareness of evils, present not only in human society but also in the physical and biological levels, is raised among scientists and theologians who participate in theology-science dialogue. Not only animals but also plants experience sufferings and pains to a certain extent. On the physical level, the increase of entropy according to the 2nd law of thermodynamics is regarded as analogous to the notion of evil on the physical level. Read MoreDavid Humes Dialogues Concerning Natural Religion Essay1524 Words   |  7 PagesDavid Hume’s Dialogues Concerning Natural Religion provide conflicting arguments about the nature of the universe, what humans can know about it, and how their knowledge can affect their religious beliefs. The most compelling situation relates to philosophical skepticism and religion; the empiricist character, Cleanthes, strongly defends his position that skepticism is beneficial to religious belief. Under fire from an agnostic skeptic and a rationalist, the empiricist view on skepticism and religionRead MoreNatural And Cosmic Theodicy And The Call For A Trinitarian Panentheism Essay2373 Words   |  10 PagesThe Significnace of Natural/Cosmic Theodicy and the Call for a Trinitarian Panentheism According to Veli-Matti Kà ¤rkkà ¤inen, â€Å"A lacuna in Christian theology is the forgetfulness of the cosmic dimensions.† That is, â€Å"In the biblical and patristic traditions, ‘cosmic’ Christologies and pneumatologies are present,† and the retrieval of tradition is â€Å"important both for the sake of interfaith hospitality and improving Christianity’s self-understanding† in interdisciplinary dialogue. Kà ¤rkkà ¤inen pointsRead MoreThe Debate Of Science And Medicine1423 Words   |  6 PagesThroughout the course of human history people have been fascinated by the world around them. Ancient philosophers focused on the questions of human existence while early scientists searched for explanations beyond those that religion provided. Science became an outlet to provide answers to the unknown while creating further questions for future experimenters to seek information about. Simply observing and explaining nature failed to bring seekers of knowledge satisfaction. It was not enough to haveRead MoreCritical Evaluation Of The Theodical Arguments Advanced By Wolfhart Pannenberg Essay2203 Words   |  9 Pagesthe problem of natural theodicy through careful comparative evaluation of the theodical arguments advanced by Wolfhart Pannenberg, Catherine Keller, Arthur Peacocke, and Robert Russell in the context of their dialogue with modern physics and biology. In so doing, I critically investigate how the main interlocutors reconstruct the problem of natural evil, its relation to moral evil, God’s creative and redemptive immanence in the midst of the world, and the eschatological new creation, within the matrixRead MoreGreek Philosophy And The Greek Creation1593 Words   |  7 Pagesâ€Å"the love of wisdom†. Philosophy is about understanding the fundamental truths about ourselves, the world in which we live in, and our relationships to the world and amongst each other. It is the study of general prob lems connected with existence, values, language, and mind. Those who study philosophy (philosophers), engage in asking, answering, and arguing their answers to life’s most basic questions. Philosophy is often seen as a â€Å" Greek Creation†. Ancient Greek philosophy aroused duringRead MoreThe Novel Frankenstein 950 Words   |  4 Pages After reading Frankenstein, I am left with a lot of questions about humanity. I wonder if the emergence of monsters in reaction to complex societal issues is a natural response and I wonder how Shelley uses the creature to create a dialogue on a particular issue. I wonder about the nature of people and whether the creature meets those criteria. And I wonder about the inclusion of Frankenstein in the civilizations sequence. Monsters seem to be created in response to cultural fears. There areRead MoreThe Relations between Science and Religion Essay1630 Words   |  7 Pages The relations between science and religion. Humans are servant of God who descended to earth as its inhabitants. Humans are creatures of God are given the advantage of reasonable than other creatures. With that human minds can do more than any other creature. At the beginning of its creation, only human beings who do not know anything and therefore people need a hint for his life. Humans need a guideline in order to survive life in the world and in the hereafter. Guideline for humans isRead MoreThe Spirit Of Creation And Culture : A Framework For Exploring Gods Immanence1745 Words   |  7 Pages II. The Presence of the Spirit in Creation and Culture: A Framework for Exploring God’s Immanence in Culture I see that this immanent frame of the small Irish community portrayed in the movie can be compatible with the view of the creation as the locus of God’s presence. In this understanding of the world, the integrity of creation is not diminished by God’s presence, but the history of the universe becomes the history of the Triune God. In other words, the merit of this perspectiveRead MoreGadamer’s On the Natural Inclination of Human Beings Toward Philosophy follows an idea that a1100 Words   |  5 PagesGadamer’s On the Natural Inclination of Human Beings Toward Philosophy follows an idea that a desire for knowledge, in researching philosophy and sciences, can be related to Platos thaumazein, the idea of wonder. The specifically human function of thinking starts, not routinely or in merriment, but at †¦a point where something strikes us as alien because it runs counter to habitual expectation. (Gadamer 143) The fascination and wonderment towar ds ideas Gadamer claims, †¦comes to me above all in

Using Gel Electrophoresis And Dna Fingerprinting To Analyze

Using Gel Electrophoresis and DNA Fingerprinting to analyze DNA samples Laquandria M. Gibson April 14, 2017 BSC2010L Section #22 Sarah Ellmallah Introduction All cells contain a complex structure known as deoxyribonucleic acid (DNA). DNA is a chemical that determines how we are. The multiple combinations of its components are what makes a difference in each person. Long molecules of DNA are organized into chromosomes, which are grouped into 23 pairs. Then the chromosomes are broken down into short segments of DNA known as genes. A gene is a basic physical and functional hereditary unit. Every gene contains a sequence of DNA that occupies a locus on a chromosome (Upadhyaya, 2017). Genes act as instructions to make proteins, varying†¦show more content†¦And gel electrophoresis includes the movement of charged molecules in a buffer solution (Cassill, 2015). The gel is composed of a buffer solution containing agarose, a polymer that easily forms a gel-like material at room temperature (Cassill, 2015). Even though DNA fingerprinting does not compare all of DNA’s structure, it does compare the different cuts made by restriction enzymes, molecules that attach to DNA at the recognition sites and results in cutting the DNA strands (Upadhyaya, 2017). Common restriction enzymes used in DNA fingerprinting are HIND III and ECOR I and because, as mentioned, all alleles are different in their base sequences, recognition sites for restriction enzyme tend to vary based on the individual (Upadhyaya, 2017). Materials Restriction Enzyme Digestion In order for DNA samples from suspect one and suspect two to be digested by two different restriction enzymes, four reaction tubes were required, labeled 1-4. In each reaction tube, with a micropipette, ten  µL of reaction buffer was used. All the samples were prepared based on the given chart (shown below as Table 1) (Upadhyaya, 2017, p. 58). As far as all four having the same enzymes that was the end, so to not cross-contaminate, the micropipettes tips had to be changed each time (Upadhyaya, 2017). The reaction tubes one and three contained 15 µL of enzyme 1 and enzyme 2 was added to reaction tubes two and four. Then, reaction tubes one and two were filled with 15 µL ofShow MoreRelatedInvestigating The Investigation Of The Police Officers1587 Words   |  7 Pagesthis case. For the investigation to be successful DNA profiles must be created. Creating a DNA profile can be complicated, and a few simple mistakes can ruin the whole profile. The whole process of creating a DNA pr ofile begins with obtaining the DNA samples. Once the samples are within possession they must go through the process of electrophoresis. This process will allow the DNA to form bands that reflect certain characteristics. Electrophoresis is a very important process. This process uses anRead MoreSolving Cases with Forensic DNA Analysis975 Words   |  4 PagesForensic DNA analysis is still a relatively new method that has been used to solve cases such as crimes and paternity tests. This method of forensic evaluation is examined by using genetic material, DNA, an acronym for deoxyribonucleic acid. Although each individual’s DNA differs from someone else’s, with the exception of identical twins, around 99.9% of DNA is the same in each person (The FBI DNA Laboratory). Therefore, in order to identify the genetic profile of the individual being analyzedRead MoreForensic Examination Of Forensic Science1434 Words   |  6 Pagesdebated topic in the world of forensic science. The new â€Å"Gold† standard in evidence is DNA analysis, because of its reliability. Finger printing as well as ballistics are often used but are said to be imperfect compared to DNA analysis. DNA analysis is deemed the most reliable because it has faced rigorous scientific experimentation. Fingerprinting is one of the oldest tool of forensic analysis. Fingerprinting is done by dusting a latent print with aluminum flakes. This print is then photographedRead MorePopulation Evolution And Microbial Life1263 Words   |  6 Pagespositive and impacts on society. Some microbes can promote increased human immunity to certain diseases like Cancer (Green and Ariyan 2014) or can potentially decrease the human aging process (Ghose 2014). For example, current clinical trials are now using microbes to help increase the rate at which T-cells can respond to the presence of cancer cells (Green and Ariyan 2014). We are also discovering how microbes contribute to our ocean animal populations and how they influence ocean health (Woods HoleRead MoreThe Role of Dna Technology in Crime Investigation5441 Words   |  22 PagesDNA profiling DNA profiling (also called DNA testing, DNA typing, or genetic fingerprinting) is a technique employed by forensic scientists to assist in the identification of individuals on the basis of their respective DNA profiles. DNA profiles are encrypted sets of numbers that reflect a persons DNA makeup, which can also be used as the persons identifier. DNA profiling should not be confused with full genome sequencing. It is used in, for example, parental testing and rape investigationRead More The Implications of DNA Profiling Essay3166 Words   |  13 PagesThe Implications of DNA Profiling Former attorney General Janet Reno described our system of justice as a search for the truth.(1) Increasingly, the forensic use of DNA technology is an important ally in that search. DNA fingerprinting, better known in the scientific realm as DNA profiling, has given police and the courts a means of identifying the perpetrators of rapes and murders with a very high degree of confidence. However, nine years after its introduction, forensic DNA typing is still usedRead MoreAdvancement in Forensic Technology3440 Words   |  14 PagesThe individual is asked certain basic question that sets the baseline for the true and false answers. The test is usually 2 hours long and interpreted by an expert. Fingerprinting is another widely used technique in forensic science. The modern fingerprinting technique dates back to the 19th century. The first basic fingerprinting classification system was designed by Sir Francis Galton. He classified the system into arches, loops and whorls. Sir Edward Henry, the London police commissioner laterRead MoreDNA and DNA Profiling Made Simple Essay3445 Words   |  14 PagesAmplification If the quantity of the DNA isolated is not enough, the specialist increases it to optimal levels via an amplification technique that uses the polymerase chain reaction (PCR) process. In addition, PCR targets specific locations on the DNA strand known as the loci (singular: locus) to produce similar copies. 1.2. Electrophoresis In this process, the specialist separates the materials based on their size and composition of the DNA strands on a particular gel in the presence of electricityRead MoreBiometric Security System : Amity School Of Engineering3521 Words   |  15 PagesDEVELOPMENT IN SCIENCE AND TECHNOLOGY †¢ BENEFITS ïÆ' ¼ INTRODUCTION †¢ DETAILED OVERVIEW ïÆ' ¼ HISTORY ïÆ' ¼ TYPES OF METHODS USED FOR SECURITY †¢ TRADITIONAL METHODS ï  ¶ PINCODE SECURITY ï  ¶ PASSWORD SECURITY †¢ MODERN METHODS ï  ¶ PHYSIOLOGICAL METHODS †¢ RETINAL SCAN †¢ FINGERPRINTING †¢ DNA †¢ IRIS ï  ¶ BEHAVIORAL METHODS †¢ VOICE/PITCH †¢ SIGNATURE ïÆ' ¼ ADVANTAGES ïÆ' ¼ APPLICATIONS ïÆ' ¼ CONCLUSION ïÆ' ¼ REFERENCES ABSTRACT OBJECTIVE: OUR MAIN OBJECTIVE IS TO STUDY THE MEANING AND TYPES OF BIOMETRIC SYSTEMS THAT ARE USED TO VERIFY THE AUTHENTICATIONRead MoreEnhancing the Power of DNA as an Investigative Tool Essay2104 Words   |  9 PagesDNA is a double helix molecule that contains information that is used to make up a person’s body. DNA controls every aspect of a person’s body from their eye and hair color, height, and other features. DNA’s specific and unique characteristic can be crucial when solving a crime. DNA can be used to convict a suspect or exonerate an innocent person. When DNA is found it is even more important that is handle properly to ensure proper identification and accuracy of testing. The evolution of DNA technology

Adult Development †Summary Free Essays

Adult Development Brian Carter West Georgia Technical College Adult Development ABSTRACT This paper explores and details the biological, cognitive, and social development of the author during the stages of infancy, early childhood, middle childhood, adolescence, and early adulthood. It will compare the author’s experiences and developmental milestones with the theories presented in the textbook. The combination of all of these factors, combined with the reactions and actions taken by the author in response to his environment and experiences, are what make him the person he is today. We will write a custom essay sample on Adult Development – Summary or any similar topic only for you Order Now Adult Observation During an individual’s lifespan development, he passes through several developmental stages, each with its own physical, cognitive, and social milestones. Whether the individual is an infant, child, adolescent, or adult, he is continually developing in almost every aspect in response to life, environmental, and physical demands. It is how the individual reacts to these changes that determine the direction and quality of the individual’s life in the future. The way an individual participates in social activities, engages himself in educational opportunities, and takes time to self-reflect on his experiences all interact to form the direction the individual’s life take. The social, cognitive, and physical aspects of the author’s lifespan development thus far will be described and discussed in detail. The author is a thirty-five year old Caucasian male who lives in a suburb of Atlanta. He was born into and raised in a mostly suburban middle-class household in Louisiana, where he lived until age 23, when he moved to metropolitan Atlanta. He is currently married for the second time, and is expecting his first son to be born in the next week. He has one younger sister who is also grown and married with one stepson. The author’s parents were born and raised in rural West Virginia. His father is college educated. His mother attended college, but did not graduate. He is a college graduate, and his wife has a graduate degree in Education. Both are employed full-time. INFANCY The author was born an eight-pound, four-ounce baby in August of 1975. During the first months of his life, he followed the general outline described in the textbook for breastfeeding and his introduction to solid foods (Dacey 2009). He also developed normally, in physical, cognitive, and social aspects. Aside from a short stint of high fever as a baby, the author experienced no major physical ailments as an infant. EARLY CHILDHOOD As the author progressed into early childhood, he began to exhibit traits of increased intelligence. Thanks to highly involved parents and support group, he was always encouraged to participate in educational activities, rather than playing idly. REFERENCES Dacey, John S. , John F. Travers, and Lisa B. Fiore. Human Development across the Lifespan. Boston, MA: McGraw-Hill, 2009. Print. How to cite Adult Development – Summary, Essay examples

The Paradoxes of Time Travel by David Lewis

Introduction David Lewis, in his work, The Paradoxes of Time Travel, posits that time travel is possible and adds that; paradoxes surrounding time travel are not impossibilities but oddments. In this paper, the writer imagines that an author writes a science fiction story about time travel.Advertising We will write a custom term paper sample on The Paradoxes of Time Travel by David Lewis specifically for you for only $16.05 $11/page Learn More In the story, a poor scientist in 2010 uses a time machine to travel back to 2008, where he/she tells his younger self the winning lottery numbers for 2009. The time traveler uses the time machine to return to 2010, where he is now rich. The writer then uses Lewis’ arguments to criticize the story and suggest how Lewis would revise it. To understand this story, it is important to understand some of Lewis’ arguments. Lewis on Time Travel Lewis observes that, â€Å"time must not be a line but a planeâ €  (146). This implies if two events are separated more than once in time dimensions, then they can have two one-sided separations. In normal life, people live on straightforward aslope lines cutting across the plane of time. However, a time traveler lives on bent-line slopes on the same time plane. Moreover, according to Gott, time traveler has a personal time that does not comply with the rules of the normal time, also called external time (5). In this case, the time traveler’s personal time can go back into ancient time in the present external time. Nevertheless, this phenomenon is relative and Lewis notes that the probability of a time traveler going back in time to change the past depends on some set facts. Lewis therefore would find a foothold to criticize the aforementioned fiction. The Criticism As aforementioned, the author writes a story where a poor scientist in 2010, goes back to 2008, reveals to his younger self the winning numbers of a 2009 lottery; wins the lottery, and comes back to 2010 where he or she is rich. Lewis would say that this scenario could not happen because of inconsistency. Lewis would consider some few facts here. The poor scientist cannot be rich in 2010. This poor scientist is poor right now, therefore going back in 2008 and reveal to his/her younger self the winning numbers of a 2009 lottery, would be tantamount to changing the past, which cannot change. Lewis would argue that, events surrounding â€Å"past moments are not sub divisible into temporal parts; therefore, cannot change† (151). Events of 2008 can either timelessly include the poor scientist revealing to his/her younger self the lottery winning numbers or timelessly do not include the events; however, the two events cannot occur simultaneously.Advertising Looking for term paper on philosophy? Let's see if we can help you! Get your first paper with 15% OFF Learn More If the fiction story were to be considered true, the possibility of d escribing two events referring to same thing would be inevitable. In this case, there would be ‘original’ 2008 and ‘new’ 2008. The ‘original’ 2008 would represent the actual time when the poor scientist lived and did not know anything about the winning lottery numbers; on the other hand, the ‘new’ 2008 would represent a counterfactual time when the poor scientist is revealing to his/her younger self the winning numbers of the lottery. In the time traveling world of this poor scientist, both the ‘original’ and the ‘new’ 2008 exist in his/her extended timeline; however, in the external time people would be referring to the same thing. Unfortunately, one event cannot be defined or described by two different events. If the poor scientist did not reveal to his or her younger self the winning numbers in the ‘original’ 2008, but he reveals the numbers in the ‘new’ 2008, then he/she must both reveal and not reveal the winning numbers in 2008, because there can only be one 2008 which is both the ‘new’ and the ‘original’ 2008. Therefore, logically speaking, the poor scientist cannot reveal to his/her younger self the winning numbers of the lottery; consequently, he or she cannot be rich in 2010. Lewis’ Revision Strategy of the Story Instead of giving a one sided story, Lewis would opt to give it two sides considering what the poor scientist could do and what he/she could not. The first scenario is that of the poor scientist not revealing to his/her younger self the winning numbers of the lottery as explicated in Lewis’ criticism. In revising this story, Lewis would argue that the poor scientist would reveal to his/her younger self the winning of the lottery. Here are some facts that would facilitate this occasion. The poor scientist would change his/her poverty status in the past by revealing to his younger self the winning lott ery numbers; however, he/she would fail to do that, not because of any impossibility but because of some inefficiencies. Given the fact that the poor scientist did not reveal the winning numbers in the original 2008, consistency requires that he/she does not reveal them in the ‘new’ 2008; why? There has to be a reason why the poor scientist could not reveal the winning numbers to his/her younger self. Maybe he/she lost the paper containing the numbers or simply doubted the authenticity of the numbers. In this case, the poor scientist has the potential to reveal to his/her younger self the winning lottery numbers; however, something crops up which changes the fate of this poor scientist. This is normal in life; people try hard to do things that they would wish to; however, fate has it that they fail.Advertising We will write a custom term paper sample on The Paradoxes of Time Travel by David Lewis specifically for you for only $16.05 $11/page Learn More Not because it is impossible to do such things, it is only that luck does not allow it. In this case, some eminent contradictions would sabotage the consistency of the story. One, the poor scientist does not reveal the numbers even though he can for he/she has them. Two, the poor scientist does not reveal the numbers, and he/she cannot for the past is unchangeable. According to Sider, Lewis would argue that, ‘can’ is equivocal; hence, the two scenarios are compatible (1). To say the poor scientist ‘could’ reveal the winning lottery numbers is compossible with contextual facts; that is, he had the numbers. The poor scientist could reveal to his/her younger self the winning lottery numbers just the way a teacher can read out answers to students. However, the poor scientist could not reveal the numbers to his young self because this scenario is not compossible with some other facts, he/she is poor in 2010, and this is the fact. Nevertheless, inter preting these two scenarios calls to choose either a wide delineation and conclude that the poor scientist cannot reveal the numbers or a narrow delineation of relevant facts and conclude that he/she can reveal the numbers. Relativity takes precedence here and either of the arguments can pass as true; however, one cannot afford to conclude that the poor scientist could and could not reveal the numbers simultaneously. The call to make choice here is to root out contradiction, which would otherwise refute the possibility of time travel. Conclusion Lewis points out that time travel is possible; however, one has to make a choice and argue his/her case out based on relativity of facts surrounding the subject under study. In the case of a poor scientist in 2010 traveling through a time machine to 2008, revealing to his younger self the winning numbers of a 2009 lottery, winning it and becoming rich in 2010, Lewis would criticize it on basis that, the past is unchangeable. However, Lewis w ould revise the story and throw in a possibility of such an event happening depending on the relativity of facts surrounding it. The poor scientist did not reveal the numbers to his younger self but he/she could do so because he/she had the numbers; however, he/she failed for he/she either misplaced the paper containing the numbers or simply doubted the authenticity of the same. On the other hand, the poor scientist did not reveal the numbers to his younger self and cannot because the past is unchangeable. The fact is, in 2010, the scientist is poor, and it depends on the stand that one takes in interpreting the possibility of this poor scientist going back to 2008 to reveal the winning numbers to his young self. Nevertheless, one cannot say that the poor scientist can and cannot travel back to 2008 simultaneously.Advertising Looking for term paper on philosophy? Let's see if we can help you! Get your first paper with 15% OFF Learn More Works Cited Gott, Richard. â€Å"Time Travel in Einstein’s Universe: The Physical Possibilities of Travel.† New York; Houghton Mifflin Company, 2001. Lewis, David. â€Å"The Paradoxes of Time Travel.† American Philosophical Quarterly. 1976: 13(2); 146-152. Sider, Ted. â€Å"Lewis on Time Travel.† Nd. Web.  http://tedsider.org/teaching/415/HO_time_travel.pdf This term paper on The Paradoxes of Time Travel by David Lewis was written and submitted by user Unicorn to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Macbeth As A Machiavellian Man Essays - Characters In Macbeth

Macbeth As A Machiavellian Man Essays - Characters In Macbeth Macbeth As A Machiavellian Man Macbeth was a Machiavellian man. He committed many devilish crimes and he bribed men to do his murderous schemes. He used the power he had against other men to get what he wanted. Macbeth wanted to rule Scotland and when he was in command, if he was worried about someone or something, he made sure everything was taken care of to keep his mind at rest. He had regrets when he killed Duncan, but none of his sins evaded his mind, and he remained happy during the time he reigned as king. The only thing that he absolutely feared was Macduff and his own death. Macbeth used two men to accomplish his sin of killing Banquo and Fleance. Macbeth wanted Banquo and Fleance dead because Macbeth did not want any of Banquos descendants to acquire his position after he died. To turn the men against Banquo, Macbeth said that it was all Banquos fault that they were poor and did not have anything else to live for. That it was he in the times past, which held you/ So under fortune. (3.1.117-118) Macbeth keeps telling them how mean, selfish and heartless Banquo was. He made the men believe that Banquo was their rival. Both of you/ Know Banquo was your enemy. (3.1.131-132) Macbeth asks the men if they forgive Banquo for what he has done, to test their loyalty towards Banquo. To pray for this good man and for his issue,/ Whose heavy hand hath bowed you to the grave. (3.1.99-100) Macbeth can divert the mind of a person with his performance. Macbeth wanted to rule Scotland and if anything got in his way, he was sure to get rid of it, no matter what it took. When Duncan was king, Macbeth killed him to acquire his reign. When Banquo suspected Macbeth of killing the king, Macbeth was worried that Banquo might find who really killed Duncan. Macbeth hired two men to kill Banquo. Macbeth also killed the family of Macduff because Macbeth was scared of him. The castle Macduff I will surprise/ Seize upon Fife, give to th edge o th sword (4.1.171-172) Macduff was his opponent. Macbeth knew Macduff could kill him in an instant. Macbeth had his regrets after he killed King Duncan. When he killed Banquo, his ghost haunted his conscience by making Macbeth regret killing his human form. At the time that Macbeth killed Macduffs family, Macbeth had no regrets what so ever. Macbeth never though twice about the killings, because Macduff was unfaithful to his king. After Macbeth killed Duncan, Macbeth wished he had not murdered him. To know my deed twere best not know myself./ Wake Duncan with thy knocking. (2.3.93-94) Once Macbeth was accustomed with murdering people, he did not have any regrets. There were only two things that really made Macbeth worry and made him scared, those being his own death and Macduff himself. Macbeth was terrified of dying for he wished to be King of Scotland forever. One other reason why he was afraid of his death was that the witches predicted that Banquos descendants would become king, and the line of kings would be long. Macbeth believed that he would live forever he trusted the witches which also told him that he would never be harmed until Birnam Wood climbed Dunsinane Hill and only a person who was not born from a woman could kill him. The reason that Macbeth was afraid of Macduff was because Macbeth knew that he was the real person who killed the king. Also, Macduff was gone to England to get the British army to fight Macbeth. Macbeth was scared of Macduff because he was able and strong enough to kill him and everyone was on the side of Macduff, since no one agreed with Macbeths ways anymore. Finally, Macbeth was very cruel and mean. He was an evil man who could go to any length to be in control. He used men to work, accomplishing his schemes, and was scared of nothing but death and his opponent. He did not have any regrets. Macbeth was very machiavelinious. He had all the characteristics of a Machavellian man. He was undoubtfully the man with the

The Invention of Fire Sprinkler Systems

The Invention of Fire Sprinkler Systems The world’s first sprinkler system was installed in the Theatre Royal, Drury Lane in the United Kingdom in 1812. The systems consisted of a cylindrical airtight reservoir of 400 hogsheads (95,000 liters) fed by a 10in (250mm) water main which branched to all parts of the theatre. A series of smaller pipes fed from the distribution pipe were pierced with a series of 1/2 (15mm) holes which poured water in the event of a fire. Perforated Pipe Sprinkler Systems From 1852 to 1885, perforated pipe systems were used in textile mills throughout New England as a means of fire protection. However, they were not automatic systems, they did not turn on by themselves. Inventors first began experimenting with automatic sprinklers around 1860. The first automatic sprinkler system was patented by Philip W. Pratt of Abington, Massachusetts in 1872. Automatic Sprinkler Systems Henry S. Parmalee of New Haven, Connecticut, is considered the inventor of the first practical automatic sprinkler head. Parmalee improved upon the Pratt patent and created a better sprinkler system. In 1874, he installed his fire sprinkler system into the piano factory that he owned. In an automatic sprinkler system, a sprinkler head will spray water into the room if sufficient heat reaches the bulb and causes it to shatter. Sprinkler heads operate individually. Sprinklers in Commercial Buildings Until the 1940s, sprinklers were installed almost exclusively for the protection of commercial buildings, whose owners were generally able to recoup their expenses with savings in insurance costs. Over the years, fire sprinklers have become mandatory safety equipment  and are required by building codes to be placed in hospitals, schools, hotels and other public buildings. Sprinkler Systems Are Mandatory- But Not Everywhere ​In the United States, sprinklers are required in all new high-rise and underground buildings generally 75 feet above or below fire department access, where the ability of firefighters to provide adequate hose streams to fires is limited. Fire sprinklers are also  mandatory safety equipment North America in certain types of buildings, including, but not limited to newly constructed hospitals, schools, hotels and other public buildings, subject to the local building codes and enforcement. However, outside of the US and Canada, sprinklers are not always mandated by building codes for normal hazard buildings  which do not have large numbers of occupants (e.g. factories, process lines, retail outlets, petrol stations, etc).

Criminal Justice 1 Essay Example | Topics and Well Written Essays - 500 words - 1

Criminal Justice 1 - Essay Example A delicate balancing act of this high speed pursuit is necessary because a lot is usually at stake. On one hand is the police wanting to prevent fleeing criminals from the authority and from facing their criminal charges and on the other hand is the fact that these high speed chases put many individuals at risk as mentioned earlier (Stevens, 2011). Police teach people to be law abiding and face up to their crimes but not flee from the law. This therefore necessitates them to engage fleeing criminals in high speed vehicular pursuits. Failure to engage them may lead to other fleeing criminals following suit and fleeing in high speed after committing crimes because they know the police will not pursue them. This will decrease the apprehension rate while at the same time encouraging more criminal activities that end up in the criminals fleeing at high speed from the crime scene and maybe even from the country. The other balance needed is to ensure that innocent citizens that are caught up in this vehicular pursuit are not in any way harmed. This also includes ensuring safety measures for those police officers involved directly in the high speed pursuit. Some of the measures the police have to put are preventative by educating the public about the potential risks of being caught up in such a pursuit and what they are expected to do immediately they realize that such a pursuit is ongoing. This may however not prove to be easy because most people do not realize about the high-speed chase until it is too late for them to prevent accidents and even shoot-outs from the criminals or the police. Some people also do not seem to think that this involves them or is their problem in any way and hence put themselves and others at risk (Peak, 2012). The cost of the pursuit is also an issue of debate in the balancing act. The costs involved include the traffic that will snarl up as a result of the chase and

Research Paper for College Course -- Introduction to Microeconomics

For College Course -- Introduction to Microeconomics - Research Paper Example Smith is credited with being the first to examine the importance of the division of labor and worker productivity and for advancing the idea that free markets thrive on the basis of mutual self-interest. Although Smith warned against monopolies and mercantilism, his notion that markets are driven toward the public good by an "invisible hand" has made him a venerated figure among free market doctrinaires. (Answers.com). The purpose of this paper is to describe the pros and cons of free trade. Trade allowed nations to obtain the goods and services the population needed in order to survive. In the 20th century the ability to trade with other nations became a critical success factor for many nations including the United States of America. Today free trade is practiced by many nations in the world. More than ever before in history we see that free trade agreements are being sought by the world’s most powerful countries, as well as the developing nations. In short, free trade agreements are now high on the political agendas of many nations and the World Trade Organization. The globalization movement has been instrumental in forcing nations to enter into free trade agreement. In North America the free trade agreement that is enforceable is the NAFTA agreement. The NAFTA opened up free trade between the United States, Mexico, and Canada. â€Å"NAFTA was designed to promote economic growth by spurring competition in domestic markets and promoting investment from both domestic and foreign sources† (Teslik). The reason that NAFTA was initiated was because President Bill Clinton in 1994 saw the European Union as a threat to the Americas. A free trade agreement between the United States and its two neighbors was crafted to be a plausible solution that would offset the growing global economic trading power of the European Union. The implementation of free trade agreements eliminates the imposition of tariffs in the trade of goods. As a consequence of the

Bottled Water Preferences Analysis

Bottled Water Preferences Analysis Preface â€Å"Leaders arent born, they are made. And they are made just like anything else, through hard work. And thats the price well have to pay to achieve that goal, or any goal† Vincent Lombardi All the knowledge learning and procedures are useless without observations and practical experience. The purpose of this research is to acquaint the business graduate with empirical business practices. As a requirement for Bachelors Degree in Business Administration, I opted to conduct my research on â€Å"Consumer Preferences of Bottled water†, to fulfill my degree requirement. The reason for choosing bottled water was to get practical knowledge about consumer behaviour, so as to provide myself an opportunity to cope with the real life situation. This research covers the aspect about consumers preferences regarding usage of a certain brand of bottled water. The research focuses on the fact that why a consumer uses a specific brand of bottled water. Is it taste, health consciousness, fashion or any other aesthetic factor that makes a consumers use a specific brand of bottled water. The main idea for this research came from the observation, that why a consumer is using only a specific brand of bottled water, regardless of the fact that all the bottled water brands are providing â€Å"pure and clean† water. I felt that the knowledge that I have gained through this experience is an excellent way to think analytically for finding solutions to problems of day-to-day life. The study of consumer behavior and their preferences itself is a massive study comprising of different factors involved. It is impossible to study each one in detail and include everything in the report. However, I studied the consumer behaviour from preferences point of view. I am thankful to all my colleagues and higher ups for their valuable guidance in preparing this report in a presentable fashion. I am also thankful to my parents, teachers and all my friends for their cooperation. â€Å"MEASURING CONSUMER PREFERENCES FOR BOTTLED DRINKING WATER† CHAPTER 01: INTRODUCTION 1.1 Background of the study: Bottled water consumption has been steadily growing in the world for the past 30 years. It is the most dynamic sector of all the food and beverage industry: bottled water consumption in the world increases by an average 7% each year, in spite of its excessively high price compared to tap water and although industrialized countries consumers have, in principle, access to cheap good quality tap water. Bottled water is often an alternative to tap water. Consumers often object to the taste of chemicals, particularly chlorine, used to purify tap water. In France, nearly half of them dont usually drink tap water because of its bad taste (IFEN, 2000), as opposed to only 7% in United States (Olson, 1999). Consumers also drink bottled water because they care for their health. In Europe, there is a long tradition, dating back to Roman times, of spas and of drinking mineral waters for medical purposes. In the 19th century, this activity developed with the fashion for upper classes to go to spas in order to improve their health. Spas owners werent long in understanding that they could increase the wellness of their customers and their own benefits â‚ ¬Ã‚  directly supplying them their water in bottles. Until the 1950s, mineral water was sold in drugstores as a health product. It has now become an everyday product. Natural mineral water, now sold in supermarket, doesnt carry along anymore this medical image. People now buy bottled water to feel well, responding to advertising campaigns based on well-being, energy, slimming, fitness etc. Bottled water is a healthy alternative to other beverages. It is calorie-free and attractive for people willing to lose weight: â€Å"one of the sparks that ignited the bottled water fire was the fitness craze that skyrocketed in the early 1980† (Sullivan, 1996). Increasing urbanization can also explain this trend for bottled water consumption. In Increasing standards of living and greater use of cars enabled people to buy water in supermarkets and to bring home higher number of bottled water, without difficulty. The use of plastic makes bottles lighter and easier to carry than when they were made of glass. The expansion of shopping centers, outside city-centers, provides consumers with a greater choice in bottled water brands. The explosion of bottled water consumption also reflects deep changes in working habits in industrialized countries, with the decline of the agriculture and industry sectors. In these countries, most people have office works and the bottle of water is now a common element on a desk, next to the computer and the telephone. Drinking expensive bottled water (compared to tap water) is a sign of a rise in the social scale. In addition, bottled water is the result of a huge marketing success. The bottled water market in Pakistan is witnessing annual growth rates nearing 40 percent. Bottled water in Pakistan is not considered a ‘beverage. Beverage processing includes carbonated soft drinks where Pakistan has the lowest per capita consumption in the world, fruit juices, syrups and juice flavoured drinks. Drinking water and also bottled water is not considered an important commodity either. The Government of Pakistan described the market for bottled water, with 33 million liters of consumption per annum in 1999, as small but growing. It furthermore estimated the consumption for 2003, as 70 million liters or 0.5 liters per capita. The bottled water market in Pakistan has witnessed annual growth rates of 40 percent, and after the introduction of Nestlà ©s ‘Pure Life, it had the fastest worldwide growth in bottled water in 2000, at 140%. Recent s estimate a yearly consumption of about 2 liters per person bottled water. Bottled water is not a solution to inadequate water supplies as it is simply not affordable for poor people who lack access to water. A bottled water culture which turns drinking water into a status symbol is not justifiable from the human rights perspective. The Pakistan government is obliged to adopt measures to provide access to safe and sufficient water supplies even if that means restraining corporations from turning water into a status symbol to make profits, or from polluting or extracting already depleting groundwater resources. 1.2 Purpose of the Study: This report/study is meant to: Understand what factors are influencing the consumer preferences to make them purchase different brands of bottled water. Identifying that what are the factors which affect the purchase of a specific bottled water brand. 1.3 Research Questions: 1. What do people expect from their water utility in the context of drinking water services? 2. What are consumers priorities? 3. What do customers consider acceptable in terms of the product and the service they receive? 4. What are they willing to accept for the current price they pay? 5. Why do people prefer to use a specific bottled water brand in terms of their priorities? 1.4 Scope of the Work: Scope of this report is limited to businessmen, professionals and students of Peshawar and Islamabad who are well users of bottled water. 1.5 Limitations of the Study: Expected limitations of this research can be: * Unavailability or Lack of data * Response from people * Limited time * Resource constraint 1.6 Research Methodology: The methodologies used for the research are as follows: 1.6.1.: Sample Unit: The respondents selected were belonging to different social backgrounds and different professions. 1.6.2: Sample Population: The study was conducted in Peshawar and Islamabad only. 1.6.3: Sample Size: A total sample size of 100 respondents was fixed for the research. 1.6.4: Sampling Procedure: Because of the limitations, convenient sampling has been selected, as the name implies, the sample is selected because they are convenient. This non probability method is often used during preliminary research efforts to get a gross estimate of the results, without incurring the cost or time required to select a random sample. The sampling was on the basis of Judgemental Sampling i.e. Non-Probability Sampling Method was used. 1.6.2: DATA COLLECTION: Both primary and secondary methods of data collection are used in the study. 1.6.2.1: Primary Data: The data-collecting tool for primary data was the questionnaire. The questionnaires were compromised of questions about personal preferences of the respondents along with questions on the subject of study. The questions used likert scale and category scale. This enabled the respondents to answer questions by marking most suitable answers. 1.6.2.2: Secondary Data: The most important source of secondary data for the study was articles from different websites and previous researches done on internet. Also different books and some related articles in different magazines and journal of marketing served as a source of secondary data. 1.7 Scheme of the Report: The report will comprise of following sections: Chapter 01: Introduction Chapter 02: Literature Review Chapter 03: Consumer Trust, Confidence and Customer Preferences for Drinking Water Chapter 04: Analysis and Findings Chapter 05: Conclusion and Recommendations CHAPTER 02: LITERATURE REVIEW 2.1 Introduction The global water shortage of affordable and safe drinking water is manifested in Pakistan with an estimated 44 percent of the population without access to safe drinking water. In rural areas, up to 90 percent of the population may lack such access. As one indication of the magnitude of the problem, it is estimated that 200,000 children in Pakistan die every year due to diarrhoeal diseases alone (UN Systems in Pakistan, 2003). Drinking bottled water reflects not just a certain way of life in the rich North but a necessity and the only option for safe water in the South. Beside official s, there should be no doubt that the majority of the Pakistans population is exposed to the hazard of drinking unsafe and polluted water. In an effort to improve this situation, many consumers in Pakistan have to turn to bottled water as a first alternative to drinking unfiltered tap water or contaminated water of other sources where no public drinking water service exists (GOP, Pakistan Environment Pro tection Agency, 2003). However, bottled water is a very expensive alternative and not always healthy because of infrequent testing for contaminants and sporadic inspection of processing plants. Bottled water should not be considered as a substitute to a sufficient service with drinkable tap water, but it is due to lack of access to water services or to bad quality of available resources (WHO, 2000). Bottled water consumption has been steadily growing in the world for the past 30 years. It is considered as one of the most dynamic sectors of all the food and beverage industry, where consumption in the world increases by an average 12% each year, in spite of its excessively high price compared to tap water (UNESCO, 2003). Bottled water consumption has been steadily growing in the world for the past 30 years. It is the most dynamic sector of all the food and beverage industry: bottled water consumption in the world increases by an average 7% each year, in spite of its excessively high price compared to tap water and although industrialized countries consumers have, in principle, access to cheap good quality tap water. This research report aims to provide background information on bottled water, the use of bottled water in order to understand the reasons of a trend that goes beyond a simple fashion and turns to be a real social phenomenon. It will first identify existing types of bottled water: although they seem very much alike, bottles of water dont contain the same product. The increase in bottled water consumption has boosted the bottled water industry and market trends show very promising perspectives for the future. This report will then identify the major reasons why consumers choose to buy speci fic expensive bottled water rather than drink tap water. It will finally analyze the impact this industry has on the environment. 2.2 Water Global Trends and Pakistans Struggle Water is essential for human beings to survive and develop. At the same time, water is a scarce good, and shortage sometimes results in crises. Both facts lead to the simple conclusion that lack of water hinders development and a dignified life. This can be assessed from global trends, as well as from Pakistans national and local struggles for better access for people to safe and sufficient drinking water. 2.3 Water A Global but Scarce Good According to s published by the United Nations, subsidiary organizations and other international organizations, 1.1bn people are without a sufficient access to water, and 2.4bn people have to live without adequate sanitation. Under current trends, the prognosis is that about 3bn people of a population of 8.5bn will suffer from water shortage by 2025. 83% of them will live in developing countries, mostly in rural areas where even today sometimes only 20% of the population have access to a sufficient water supply (Guissà ©, El Hadji, 2004). This actual lack of water is opposed to the theoretical conclusion that there is enough ground water existing in all regions of the world to guarantee an adequate water supply for all people. According to international law, in the case of concurring water users, the socio-economic priorities have to rest on human development and social interests of the people (UN, 1997). However, only 6% of global freshwater is used by households, while 20% is util ized industry and another 70% by agriculture. The conclusion drawn from these framework conditions is that water shortage and the unequal distribution of water are global problems rather than regional problems that require international solutions. Insufficient supply of drinking water is the main cause of diseases in developing countries. Already in 1997, the United Nations Commission on Sustainable Development concluded that 2.3bn people suffer from diseases rooted in insufficient water provision and quality (UN, 1997). More than five years later, it was estimated that 2.4bn people were suffering from water related diseases, and the World Health Organization reckons that 80% of all infections are traceable to poor water conditions. 5,483 people die daily of water caused diarrhoea 90 percent are children under five. Taking into account all water related diseases and deaths, international organizations estimated in 2001 that 2,213,000 people died because of inadequate water supply ten times more than the tsunami disaster caused in December 2004 (UNESCO, 2003). 2.4 Poverty and Access to Water in Pakistan It is acknowledged that lacking safe and sufficient drinking water as with other basic needs such as food, shelter and education is not a geographical but social problem. Being poor or rich is mainly decided by birth, and poverty perpetuates itself from generation to generation. Development strategies should be judged by their effort to break through this vicious cycle. Single indicators, such as literacy rates or households with access to water, are a litmus test for such an assessment. 2.4.1 Access to Water in Pakistan Pakistan is an Islamic Republic, whose aim is to enable its Muslim majority â€Å"to order their lives in the individual and collective spheres in accordance with the teachings and requirements of Islam as set out in the Holy Quran and Sunnah† (Constitution of the Islamic Republic of Pakistan, 1973). Water is recognized in Islamic teachings as a vital resource, of which everyone has the right to a fair share. Following the Hadith, it is reported that the Prophet Muhammad (PBUH) said: â€Å"Muslims have common share in three (things): grass, water and fire† (Abu-Dawood 3470). Furthermore, the Holy Quran warns human beings against unfair distribution of common goods and the majority of scholars agree that Islam forbids speculation, manipulation and unbalance profit with a common good such as water (Faruqui, Naser I, 2001). In 1995, UNDP counted Pakistan as country having among the highest water potential per person out of 130 countries that should dramatically improve its water situation to overcome the current crisis and prevent future ones (IRIN, 2001). Obviously, Pakistan failed to make any improvement. In 2003, the United Nations dropped Pakistans ranking, because its total renewable water resources per capita per year have been estimated as 114th out of 180 countries (UN, 2003). Only three percent of Pakistans sweet water resources are used for household purposes and drinking (GOP, Pakistan Ministry of Water and Power, 2002). Therefore the debate about access to water in Pakistan is dominated by irrigation disputes, mega-projects of dams and canals, and climate change. The focus is on water for agriculture rather than for people (UNDP, 2003). This production oriented perspective continues in the debate about groundwater use and extraction. It is estimated that surface water meets only 75-80 percent of crop water requirements. As a result, groundwater is merely seen as a reserve water source for irrigation and food production, as well as the maj or factor for the growth of agricultural production in the late 20th century (World Bank, 1996). With regard to the availability of safe and sufficient drinking water, Pakistan lacks reliable statistics. While data about the availability of water and field studies about water quality exist, there is no sufficient data that take both into account. Official data about the access to drinking water vary between 60 and 90 percent of households. In rural areas where a decline of households with access to water is documented s about availability differ between 10 and 53 percent. Differences in these statistics mainly emerge from the inclusion or exclusion of households that rely on privately owned wells and supply systems (Pakistan Mouza Report, 1998). In addition, having access to water in Pakistan is not similar with having access to safe and sufficient water supply. Pakistans water quality ranks as 80th out of 122 nations. Pipe water in Pakistan is contaminated either because of leakages with all sorts of bacteria or due to geological conditions and insufficient purification, with abnormally high levels of arsenic and elevated fluoride (IRIN, OCHA, 2004). Water, extracted by hand pumps the major water source in rural areas is mainly brackish water and not sufficient for drinking and cooking. The Pakistan Council of Research and Water Resources (PCRWR) estimate that almost 50 percent of urban water supply is insufficient for drinking and personal use (GOP, Pakistan Council of Research and Water Resources, 2004). According to a research which took data about availability and quality into relation and concluded that an average of 25.61 percent of Pakistans 159 million inhabitants has access to safe and sufficient drinking water ( Nils Rosemann, 2005). This calculation shows that in rural areas only 23.5 percent and in urban areas approximately 30 percent can use their source of water without jeopardizing their health. These findings come close to a conclusion by independent experts who predicted that already in 2001, with prevailing consumption rates and a population growth of 4 million people per year, one out of three people in Pakistan would face critical shortages of water, threatening their very survival. The Government of Pakistan estimated with regard to diarrhoea that this mainly water related disease accounts for 14 percent of illnesses for children under five and for seven percent of all disease in people age five and older (GOP, Pakistan Ministry of Economic Affairs and Statistics, 2004). The Pakistan Council of Research and Water Resources (PCRWR) assesses that 40 percent of all reported illnesses are water-related. It is estimated that 200,000 children in Pakistan die every year due to diarrhoea l diseases alone (UN Systems in Pakistan, 2003). Unsafe water affects mainly rural and urban poor, who suffer above the average from sickness and water related diseases. (GOP, Pakistan National Human Development Report, 2003). 2.5 About Bottled Water The term bottled water seems to tell that any bottle containing water, however there are important differences: all bottles dont contain the same product. There is very little in common between natural mineral water and purified water, as the chemical compositions or the treatments these waters can undergo respond to very different criteria that can change from one country to another. In some cases bottled water is merely bottled tap water. 2.5.1 Industry Definitions Several terms are commonly used to describe the products of the bottled water industry, including some of the following: * Artesian water bottled water from a well that taps a confined aquifer (a water-bearing underground layer of rock or sand) in which the water level stands at some height above the top of the aquifer. * Fluoridated Water often used as a health focused drink for growing children, it contains fluorine within permissible limits. * Ground water obtained from underground sources, pumped out using pressure that is equal to or more then atmospheric pressure. * Mineral water An extremely specific product that must meet certain criteria. Defined as water with at least 250 parts per million total dissolved solids. The source of water is either ground water or a spring. * Purified water or drinking water is water taken from rivers, lakes or underground springs that has undergone some form of treatment. It can be produced by â€Å"distillation, deionization, reverse osmosis or other suitable processes. It can be chemically treated in order to have some components disappear. It is basically de-mineralized water from public sources. Purified water is actually a manufactured product. * Sparkling water water injected with carbon dioxide * Spring water water obtained from an underground formation from which water flows naturally to the earths surface. * Sterile water water that meets the requirements specified under government or other sterility tests. * Well water water from a hole bored, drilled or otherwise constructed in the ground which taps the water of an aquifer. (IBWA, 2000) If these waters contain the minimum required mineral content according to US standards, they can be called â€Å"mineral waters†. So many different categories of bottled water, changing from one country to another, are not easy for consumers to differentiate. 2.5.2 What is Distilled Water? Distillation is a process that leaves water free of minerals. Distilled water has been brought up to a boiling temperature. The steam is captured and is cooled, which condenses it back into a liquid form. When the water turns to steam, anything heavier than water (like minerals, or unwanted organic matter) is left behind. Thus, distilled water only contains water. Distilled water is good to use in appliances such as coffee makers because since it contains no minerals it does not leave behind lime scale. 2.5.3 Packaging Packaging used for water can have very different shapes and colours and are made of different materials. For a long time, bottled water was only available in glass, a very good but heavy material. At the end of the 1960s, bottlers started to use packaging made of PVC (vinyl polychlorure). In the 1980s, a new kind of plastic started being used: PET (polyethylene terephtalate). PET is progressively replacing PVC because of its numerous advantages. Plastic, either PVC or PET, is the most frequently used material to make bottles of water; about 70% of the bottles used for natural mineral water are made of plastic. Bottles usually contain 33cl, 50cl, 1 litre, 1.5 litre, 2 litres or 5 litres. The biggest packaging for bottled water is a 5-gallon carboy (about 20 litres). Packaging is an essential part of bottled water marketing strategies. â€Å"The packaging makes the brand. The brand makes the packaging. A product must have visibility to sell its presentation refers to notions such as service, security, hygiene† (Miquel, 1999). In some cases, such as Kinley, it is even possible to recognize the brand of the bottled water thanks to the shape and colour of its packaging. Some brands have reshaped their bottles in order to make them look like the marketing message they are supposed to carry. Many bottles, for instance, now high mountains not only on the labels but also on the plastic itself. The packaging is an important part of the bottled water marketing success. All types of bottles coexist and are regularly reshaped in order to better catch consumers attention. Marketing and advertising campaigns are essential to differentiate the product and attract consumers. Brands tend to associate with specific activities: sport, fitness, slimming, fashion, etc. For the last 50 years, Evian has been the water of babies, emphasizing that its low mineral concentration is suitable for them. The brands marketing strategy capitalizes on infants, from the pink colour of its labels to advertising campaigns. 2.6 Bottled water market trends and Planets Health The world bottled water market amounts to an annual volume of 89 billion litres, which represents an average 15 litres of bottled water drunk yearly per person (Danone, 2000). Western Europeans are the major consumers, drinking nearly half of all the world bottled water, with an average of 85 litres/person/year (Sollberger, 1994). In United States, 54% of Americans regularly drink bottled water (Olson, 1999). More than half (59%) of the bottled water drunk in the world is purified water, the remaining 41% being spring or mineral water (Belot, 2000). Bottled water is an extremely competitive market; hence companies need to develop diverse marketing strategies. But according to campaigners, the planets health may be suffering as a result. A new report warns that peoples thirst for bottled water is producing unnecessary garbage and consuming vast quantities of energy, even in areas where perfectly good drinking water is available on tap. The report, released by the Earth Policy Institute (EPI), says global consumption of bottled water doubled between 1999 and 2004, reaching 41 billion gallons (154 billion liters) annually. 2.7 Bottled Water Market in Pakistan Before focusing on Pakistan in particular, one should note that bottled water consumption has generally grown around the world in the past 30 years, despite its high price compared to tap water. Lured by the potential for huge profits, multinational companies have been trying to create an international market for bottled water. The bottled water market in Pakistan is witnessing annual growth rates nearing 40 percent. Bottled water in Pakistan is not considered a ‘beverage. Beverage processing includes carbonated soft drinks where Pakistan has the lowest per capita consumption in the world, fruit juices, syrups and juice flavoured drinks (Pakistan Investors Guide, 2004). Drinking water and also bottled water is not considered an important commodity either. Water supply and prices for drinking water and bottled water are not considered under the items in the Sensitive Price Indicator, Consumer Price Index or Wholesale Price Index. From this perspective; it is obvious that Pakistan has low consumption of bottled water. The Government of Pakistan described the market for bottled water, with 33 million litres of consumption per annum in 1999, as small but growing. It furthermore estimated the consumption for 2003, as 70 million litres or 0.5 litres per capita. The bottled water market in Pakistan has wi tnessed annual growth rates of 40 percent, and after the introduction of Nestlà ©s ‘Pure Life, it had the fastest worldwide growth in bottled water in 2000, at 140% (The Bottled Water Industry of Pakistan, 2004). Recent s estimate a yearly consumption of about 2 litres per person bottled water (Nils Rosemann, 2005). Compared with Thailands 43 litres and Philippines 15 litres per capita consumption, this seems relatively low. But taking Pakistans population into account, one has to estimate an annual consumption of 318 million litres. While, sufficient s are not available to prove this 964 percent consumption increase in five years, one is able to conclude that Pakistan is a highly dynamic and lucrative market. Market expectations are as high in the retail market of bottled water as in the household and operations sector for bulk water. Besides these market expectations, the production of bottled water is also considered quite profitable. It is estimated that a bottle of 1.5 litres has production costs of PKR 12.51 while it is sold for PKR 22 (Nils Rosemann, 2005). The profit is shared between producing corporations, with PKR 0.66-0.83, and middleman, with PKR 6.66-7.08. By this standard, the producing corporation makes a profit of 4-5 percent while the middleman makes a profit of 27-30.55 percent. In Pakistans water market, there are approximately 20 permanent players. Official s show an estimated number of 26 corporations, while in summer time, this number increases up to 70 (Nils Rosemann, 2005). But from the perspective of quality control, PCRWR is witnessing a fluctuation in the market of 50 percent, e.g. half of the brands disappear and are replaced by new brands yearly (PCRWR, 2003). In 2005, PSQCA admitted that 200 companies are selling bottled water in Pakistan, but only 27 are registered as maintaining standards stipulated for the product (Hoti, Ikram, 2005). Nestlà © itself estimates approximately 150 water brands, with only 15 registered under the PSQCA scheme (Hoti, Ikram, 2005). Regardless of this data, it is unquestioned that Nestlà © controls the majority of the market (over 50 percent) with its brands ‘Pure Life, AVA and Fontalia, while Danones subsidy 22 â€Å"Sparkletts† holds 12 percent and another local brand â€Å"BSW† has an estimated five percent market share (Nils Rosemann, 2005). Bottled water is not a solution to inadequate water supplies as it is simply not affordable for poor people who lack access to water. A bottled water culture which turns drinking water into a status symbol is not justifiable from the human rights perspective. The Pakistan government is obliged to adopt measures to provide access to safe and sufficient water supplies even if that means restraining corporations from turning water into a status symbol to make profits, or from polluting or extracting already depleting groundwater resources. 2.8 Bottled water consumption: a certain way of life Some consumers choose to only drink bottled water; we can identify several reasons for drinking bottled water. 2.8.1. Consumers care for their health and safety Bottled water is often an alternative to tap water. Consumers often object to the taste of chemicals, particularly chlorine, used to purify tap water. In France, nearly half of them dont usually drink tap water because of its bad taste (IFEN, 2000), as opposed to only 7% in United States (Olson, 1999). Consumers also look for security, in emerging as well as in industrialized countries. They often mistrust their tap water, because of previous bacterial contamination for instance, and perceive bottled water as being safer than tap water. In India, the suspicion of bad tap water quality, in addition to general and seasonal shortages of tap water, lead people to turn to bottled water. In Pakistan, only t Bottled Water Preferences Analysis Bottled Water Preferences Analysis Preface â€Å"Leaders arent born, they are made. And they are made just like anything else, through hard work. And thats the price well have to pay to achieve that goal, or any goal† Vincent Lombardi All the knowledge learning and procedures are useless without observations and practical experience. The purpose of this research is to acquaint the business graduate with empirical business practices. As a requirement for Bachelors Degree in Business Administration, I opted to conduct my research on â€Å"Consumer Preferences of Bottled water†, to fulfill my degree requirement. The reason for choosing bottled water was to get practical knowledge about consumer behaviour, so as to provide myself an opportunity to cope with the real life situation. This research covers the aspect about consumers preferences regarding usage of a certain brand of bottled water. The research focuses on the fact that why a consumer uses a specific brand of bottled water. Is it taste, health consciousness, fashion or any other aesthetic factor that makes a consumers use a specific brand of bottled water. The main idea for this research came from the observation, that why a consumer is using only a specific brand of bottled water, regardless of the fact that all the bottled water brands are providing â€Å"pure and clean† water. I felt that the knowledge that I have gained through this experience is an excellent way to think analytically for finding solutions to problems of day-to-day life. The study of consumer behavior and their preferences itself is a massive study comprising of different factors involved. It is impossible to study each one in detail and include everything in the report. However, I studied the consumer behaviour from preferences point of view. I am thankful to all my colleagues and higher ups for their valuable guidance in preparing this report in a presentable fashion. I am also thankful to my parents, teachers and all my friends for their cooperation. â€Å"MEASURING CONSUMER PREFERENCES FOR BOTTLED DRINKING WATER† CHAPTER 01: INTRODUCTION 1.1 Background of the study: Bottled water consumption has been steadily growing in the world for the past 30 years. It is the most dynamic sector of all the food and beverage industry: bottled water consumption in the world increases by an average 7% each year, in spite of its excessively high price compared to tap water and although industrialized countries consumers have, in principle, access to cheap good quality tap water. Bottled water is often an alternative to tap water. Consumers often object to the taste of chemicals, particularly chlorine, used to purify tap water. In France, nearly half of them dont usually drink tap water because of its bad taste (IFEN, 2000), as opposed to only 7% in United States (Olson, 1999). Consumers also drink bottled water because they care for their health. In Europe, there is a long tradition, dating back to Roman times, of spas and of drinking mineral waters for medical purposes. In the 19th century, this activity developed with the fashion for upper classes to go to spas in order to improve their health. Spas owners werent long in understanding that they could increase the wellness of their customers and their own benefits â‚ ¬Ã‚  directly supplying them their water in bottles. Until the 1950s, mineral water was sold in drugstores as a health product. It has now become an everyday product. Natural mineral water, now sold in supermarket, doesnt carry along anymore this medical image. People now buy bottled water to feel well, responding to advertising campaigns based on well-being, energy, slimming, fitness etc. Bottled water is a healthy alternative to other beverages. It is calorie-free and attractive for people willing to lose weight: â€Å"one of the sparks that ignited the bottled water fire was the fitness craze that skyrocketed in the early 1980† (Sullivan, 1996). Increasing urbanization can also explain this trend for bottled water consumption. In Increasing standards of living and greater use of cars enabled people to buy water in supermarkets and to bring home higher number of bottled water, without difficulty. The use of plastic makes bottles lighter and easier to carry than when they were made of glass. The expansion of shopping centers, outside city-centers, provides consumers with a greater choice in bottled water brands. The explosion of bottled water consumption also reflects deep changes in working habits in industrialized countries, with the decline of the agriculture and industry sectors. In these countries, most people have office works and the bottle of water is now a common element on a desk, next to the computer and the telephone. Drinking expensive bottled water (compared to tap water) is a sign of a rise in the social scale. In addition, bottled water is the result of a huge marketing success. The bottled water market in Pakistan is witnessing annual growth rates nearing 40 percent. Bottled water in Pakistan is not considered a ‘beverage. Beverage processing includes carbonated soft drinks where Pakistan has the lowest per capita consumption in the world, fruit juices, syrups and juice flavoured drinks. Drinking water and also bottled water is not considered an important commodity either. The Government of Pakistan described the market for bottled water, with 33 million liters of consumption per annum in 1999, as small but growing. It furthermore estimated the consumption for 2003, as 70 million liters or 0.5 liters per capita. The bottled water market in Pakistan has witnessed annual growth rates of 40 percent, and after the introduction of Nestlà ©s ‘Pure Life, it had the fastest worldwide growth in bottled water in 2000, at 140%. Recent s estimate a yearly consumption of about 2 liters per person bottled water. Bottled water is not a solution to inadequate water supplies as it is simply not affordable for poor people who lack access to water. A bottled water culture which turns drinking water into a status symbol is not justifiable from the human rights perspective. The Pakistan government is obliged to adopt measures to provide access to safe and sufficient water supplies even if that means restraining corporations from turning water into a status symbol to make profits, or from polluting or extracting already depleting groundwater resources. 1.2 Purpose of the Study: This report/study is meant to: Understand what factors are influencing the consumer preferences to make them purchase different brands of bottled water. Identifying that what are the factors which affect the purchase of a specific bottled water brand. 1.3 Research Questions: 1. What do people expect from their water utility in the context of drinking water services? 2. What are consumers priorities? 3. What do customers consider acceptable in terms of the product and the service they receive? 4. What are they willing to accept for the current price they pay? 5. Why do people prefer to use a specific bottled water brand in terms of their priorities? 1.4 Scope of the Work: Scope of this report is limited to businessmen, professionals and students of Peshawar and Islamabad who are well users of bottled water. 1.5 Limitations of the Study: Expected limitations of this research can be: * Unavailability or Lack of data * Response from people * Limited time * Resource constraint 1.6 Research Methodology: The methodologies used for the research are as follows: 1.6.1.: Sample Unit: The respondents selected were belonging to different social backgrounds and different professions. 1.6.2: Sample Population: The study was conducted in Peshawar and Islamabad only. 1.6.3: Sample Size: A total sample size of 100 respondents was fixed for the research. 1.6.4: Sampling Procedure: Because of the limitations, convenient sampling has been selected, as the name implies, the sample is selected because they are convenient. This non probability method is often used during preliminary research efforts to get a gross estimate of the results, without incurring the cost or time required to select a random sample. The sampling was on the basis of Judgemental Sampling i.e. Non-Probability Sampling Method was used. 1.6.2: DATA COLLECTION: Both primary and secondary methods of data collection are used in the study. 1.6.2.1: Primary Data: The data-collecting tool for primary data was the questionnaire. The questionnaires were compromised of questions about personal preferences of the respondents along with questions on the subject of study. The questions used likert scale and category scale. This enabled the respondents to answer questions by marking most suitable answers. 1.6.2.2: Secondary Data: The most important source of secondary data for the study was articles from different websites and previous researches done on internet. Also different books and some related articles in different magazines and journal of marketing served as a source of secondary data. 1.7 Scheme of the Report: The report will comprise of following sections: Chapter 01: Introduction Chapter 02: Literature Review Chapter 03: Consumer Trust, Confidence and Customer Preferences for Drinking Water Chapter 04: Analysis and Findings Chapter 05: Conclusion and Recommendations CHAPTER 02: LITERATURE REVIEW 2.1 Introduction The global water shortage of affordable and safe drinking water is manifested in Pakistan with an estimated 44 percent of the population without access to safe drinking water. In rural areas, up to 90 percent of the population may lack such access. As one indication of the magnitude of the problem, it is estimated that 200,000 children in Pakistan die every year due to diarrhoeal diseases alone (UN Systems in Pakistan, 2003). Drinking bottled water reflects not just a certain way of life in the rich North but a necessity and the only option for safe water in the South. Beside official s, there should be no doubt that the majority of the Pakistans population is exposed to the hazard of drinking unsafe and polluted water. In an effort to improve this situation, many consumers in Pakistan have to turn to bottled water as a first alternative to drinking unfiltered tap water or contaminated water of other sources where no public drinking water service exists (GOP, Pakistan Environment Pro tection Agency, 2003). However, bottled water is a very expensive alternative and not always healthy because of infrequent testing for contaminants and sporadic inspection of processing plants. Bottled water should not be considered as a substitute to a sufficient service with drinkable tap water, but it is due to lack of access to water services or to bad quality of available resources (WHO, 2000). Bottled water consumption has been steadily growing in the world for the past 30 years. It is considered as one of the most dynamic sectors of all the food and beverage industry, where consumption in the world increases by an average 12% each year, in spite of its excessively high price compared to tap water (UNESCO, 2003). Bottled water consumption has been steadily growing in the world for the past 30 years. It is the most dynamic sector of all the food and beverage industry: bottled water consumption in the world increases by an average 7% each year, in spite of its excessively high price compared to tap water and although industrialized countries consumers have, in principle, access to cheap good quality tap water. This research report aims to provide background information on bottled water, the use of bottled water in order to understand the reasons of a trend that goes beyond a simple fashion and turns to be a real social phenomenon. It will first identify existing types of bottled water: although they seem very much alike, bottles of water dont contain the same product. The increase in bottled water consumption has boosted the bottled water industry and market trends show very promising perspectives for the future. This report will then identify the major reasons why consumers choose to buy speci fic expensive bottled water rather than drink tap water. It will finally analyze the impact this industry has on the environment. 2.2 Water Global Trends and Pakistans Struggle Water is essential for human beings to survive and develop. At the same time, water is a scarce good, and shortage sometimes results in crises. Both facts lead to the simple conclusion that lack of water hinders development and a dignified life. This can be assessed from global trends, as well as from Pakistans national and local struggles for better access for people to safe and sufficient drinking water. 2.3 Water A Global but Scarce Good According to s published by the United Nations, subsidiary organizations and other international organizations, 1.1bn people are without a sufficient access to water, and 2.4bn people have to live without adequate sanitation. Under current trends, the prognosis is that about 3bn people of a population of 8.5bn will suffer from water shortage by 2025. 83% of them will live in developing countries, mostly in rural areas where even today sometimes only 20% of the population have access to a sufficient water supply (Guissà ©, El Hadji, 2004). This actual lack of water is opposed to the theoretical conclusion that there is enough ground water existing in all regions of the world to guarantee an adequate water supply for all people. According to international law, in the case of concurring water users, the socio-economic priorities have to rest on human development and social interests of the people (UN, 1997). However, only 6% of global freshwater is used by households, while 20% is util ized industry and another 70% by agriculture. The conclusion drawn from these framework conditions is that water shortage and the unequal distribution of water are global problems rather than regional problems that require international solutions. Insufficient supply of drinking water is the main cause of diseases in developing countries. Already in 1997, the United Nations Commission on Sustainable Development concluded that 2.3bn people suffer from diseases rooted in insufficient water provision and quality (UN, 1997). More than five years later, it was estimated that 2.4bn people were suffering from water related diseases, and the World Health Organization reckons that 80% of all infections are traceable to poor water conditions. 5,483 people die daily of water caused diarrhoea 90 percent are children under five. Taking into account all water related diseases and deaths, international organizations estimated in 2001 that 2,213,000 people died because of inadequate water supply ten times more than the tsunami disaster caused in December 2004 (UNESCO, 2003). 2.4 Poverty and Access to Water in Pakistan It is acknowledged that lacking safe and sufficient drinking water as with other basic needs such as food, shelter and education is not a geographical but social problem. Being poor or rich is mainly decided by birth, and poverty perpetuates itself from generation to generation. Development strategies should be judged by their effort to break through this vicious cycle. Single indicators, such as literacy rates or households with access to water, are a litmus test for such an assessment. 2.4.1 Access to Water in Pakistan Pakistan is an Islamic Republic, whose aim is to enable its Muslim majority â€Å"to order their lives in the individual and collective spheres in accordance with the teachings and requirements of Islam as set out in the Holy Quran and Sunnah† (Constitution of the Islamic Republic of Pakistan, 1973). Water is recognized in Islamic teachings as a vital resource, of which everyone has the right to a fair share. Following the Hadith, it is reported that the Prophet Muhammad (PBUH) said: â€Å"Muslims have common share in three (things): grass, water and fire† (Abu-Dawood 3470). Furthermore, the Holy Quran warns human beings against unfair distribution of common goods and the majority of scholars agree that Islam forbids speculation, manipulation and unbalance profit with a common good such as water (Faruqui, Naser I, 2001). In 1995, UNDP counted Pakistan as country having among the highest water potential per person out of 130 countries that should dramatically improve its water situation to overcome the current crisis and prevent future ones (IRIN, 2001). Obviously, Pakistan failed to make any improvement. In 2003, the United Nations dropped Pakistans ranking, because its total renewable water resources per capita per year have been estimated as 114th out of 180 countries (UN, 2003). Only three percent of Pakistans sweet water resources are used for household purposes and drinking (GOP, Pakistan Ministry of Water and Power, 2002). Therefore the debate about access to water in Pakistan is dominated by irrigation disputes, mega-projects of dams and canals, and climate change. The focus is on water for agriculture rather than for people (UNDP, 2003). This production oriented perspective continues in the debate about groundwater use and extraction. It is estimated that surface water meets only 75-80 percent of crop water requirements. As a result, groundwater is merely seen as a reserve water source for irrigation and food production, as well as the maj or factor for the growth of agricultural production in the late 20th century (World Bank, 1996). With regard to the availability of safe and sufficient drinking water, Pakistan lacks reliable statistics. While data about the availability of water and field studies about water quality exist, there is no sufficient data that take both into account. Official data about the access to drinking water vary between 60 and 90 percent of households. In rural areas where a decline of households with access to water is documented s about availability differ between 10 and 53 percent. Differences in these statistics mainly emerge from the inclusion or exclusion of households that rely on privately owned wells and supply systems (Pakistan Mouza Report, 1998). In addition, having access to water in Pakistan is not similar with having access to safe and sufficient water supply. Pakistans water quality ranks as 80th out of 122 nations. Pipe water in Pakistan is contaminated either because of leakages with all sorts of bacteria or due to geological conditions and insufficient purification, with abnormally high levels of arsenic and elevated fluoride (IRIN, OCHA, 2004). Water, extracted by hand pumps the major water source in rural areas is mainly brackish water and not sufficient for drinking and cooking. The Pakistan Council of Research and Water Resources (PCRWR) estimate that almost 50 percent of urban water supply is insufficient for drinking and personal use (GOP, Pakistan Council of Research and Water Resources, 2004). According to a research which took data about availability and quality into relation and concluded that an average of 25.61 percent of Pakistans 159 million inhabitants has access to safe and sufficient drinking water ( Nils Rosemann, 2005). This calculation shows that in rural areas only 23.5 percent and in urban areas approximately 30 percent can use their source of water without jeopardizing their health. These findings come close to a conclusion by independent experts who predicted that already in 2001, with prevailing consumption rates and a population growth of 4 million people per year, one out of three people in Pakistan would face critical shortages of water, threatening their very survival. The Government of Pakistan estimated with regard to diarrhoea that this mainly water related disease accounts for 14 percent of illnesses for children under five and for seven percent of all disease in people age five and older (GOP, Pakistan Ministry of Economic Affairs and Statistics, 2004). The Pakistan Council of Research and Water Resources (PCRWR) assesses that 40 percent of all reported illnesses are water-related. It is estimated that 200,000 children in Pakistan die every year due to diarrhoea l diseases alone (UN Systems in Pakistan, 2003). Unsafe water affects mainly rural and urban poor, who suffer above the average from sickness and water related diseases. (GOP, Pakistan National Human Development Report, 2003). 2.5 About Bottled Water The term bottled water seems to tell that any bottle containing water, however there are important differences: all bottles dont contain the same product. There is very little in common between natural mineral water and purified water, as the chemical compositions or the treatments these waters can undergo respond to very different criteria that can change from one country to another. In some cases bottled water is merely bottled tap water. 2.5.1 Industry Definitions Several terms are commonly used to describe the products of the bottled water industry, including some of the following: * Artesian water bottled water from a well that taps a confined aquifer (a water-bearing underground layer of rock or sand) in which the water level stands at some height above the top of the aquifer. * Fluoridated Water often used as a health focused drink for growing children, it contains fluorine within permissible limits. * Ground water obtained from underground sources, pumped out using pressure that is equal to or more then atmospheric pressure. * Mineral water An extremely specific product that must meet certain criteria. Defined as water with at least 250 parts per million total dissolved solids. The source of water is either ground water or a spring. * Purified water or drinking water is water taken from rivers, lakes or underground springs that has undergone some form of treatment. It can be produced by â€Å"distillation, deionization, reverse osmosis or other suitable processes. It can be chemically treated in order to have some components disappear. It is basically de-mineralized water from public sources. Purified water is actually a manufactured product. * Sparkling water water injected with carbon dioxide * Spring water water obtained from an underground formation from which water flows naturally to the earths surface. * Sterile water water that meets the requirements specified under government or other sterility tests. * Well water water from a hole bored, drilled or otherwise constructed in the ground which taps the water of an aquifer. (IBWA, 2000) If these waters contain the minimum required mineral content according to US standards, they can be called â€Å"mineral waters†. So many different categories of bottled water, changing from one country to another, are not easy for consumers to differentiate. 2.5.2 What is Distilled Water? Distillation is a process that leaves water free of minerals. Distilled water has been brought up to a boiling temperature. The steam is captured and is cooled, which condenses it back into a liquid form. When the water turns to steam, anything heavier than water (like minerals, or unwanted organic matter) is left behind. Thus, distilled water only contains water. Distilled water is good to use in appliances such as coffee makers because since it contains no minerals it does not leave behind lime scale. 2.5.3 Packaging Packaging used for water can have very different shapes and colours and are made of different materials. For a long time, bottled water was only available in glass, a very good but heavy material. At the end of the 1960s, bottlers started to use packaging made of PVC (vinyl polychlorure). In the 1980s, a new kind of plastic started being used: PET (polyethylene terephtalate). PET is progressively replacing PVC because of its numerous advantages. Plastic, either PVC or PET, is the most frequently used material to make bottles of water; about 70% of the bottles used for natural mineral water are made of plastic. Bottles usually contain 33cl, 50cl, 1 litre, 1.5 litre, 2 litres or 5 litres. The biggest packaging for bottled water is a 5-gallon carboy (about 20 litres). Packaging is an essential part of bottled water marketing strategies. â€Å"The packaging makes the brand. The brand makes the packaging. A product must have visibility to sell its presentation refers to notions such as service, security, hygiene† (Miquel, 1999). In some cases, such as Kinley, it is even possible to recognize the brand of the bottled water thanks to the shape and colour of its packaging. Some brands have reshaped their bottles in order to make them look like the marketing message they are supposed to carry. Many bottles, for instance, now high mountains not only on the labels but also on the plastic itself. The packaging is an important part of the bottled water marketing success. All types of bottles coexist and are regularly reshaped in order to better catch consumers attention. Marketing and advertising campaigns are essential to differentiate the product and attract consumers. Brands tend to associate with specific activities: sport, fitness, slimming, fashion, etc. For the last 50 years, Evian has been the water of babies, emphasizing that its low mineral concentration is suitable for them. The brands marketing strategy capitalizes on infants, from the pink colour of its labels to advertising campaigns. 2.6 Bottled water market trends and Planets Health The world bottled water market amounts to an annual volume of 89 billion litres, which represents an average 15 litres of bottled water drunk yearly per person (Danone, 2000). Western Europeans are the major consumers, drinking nearly half of all the world bottled water, with an average of 85 litres/person/year (Sollberger, 1994). In United States, 54% of Americans regularly drink bottled water (Olson, 1999). More than half (59%) of the bottled water drunk in the world is purified water, the remaining 41% being spring or mineral water (Belot, 2000). Bottled water is an extremely competitive market; hence companies need to develop diverse marketing strategies. But according to campaigners, the planets health may be suffering as a result. A new report warns that peoples thirst for bottled water is producing unnecessary garbage and consuming vast quantities of energy, even in areas where perfectly good drinking water is available on tap. The report, released by the Earth Policy Institute (EPI), says global consumption of bottled water doubled between 1999 and 2004, reaching 41 billion gallons (154 billion liters) annually. 2.7 Bottled Water Market in Pakistan Before focusing on Pakistan in particular, one should note that bottled water consumption has generally grown around the world in the past 30 years, despite its high price compared to tap water. Lured by the potential for huge profits, multinational companies have been trying to create an international market for bottled water. The bottled water market in Pakistan is witnessing annual growth rates nearing 40 percent. Bottled water in Pakistan is not considered a ‘beverage. Beverage processing includes carbonated soft drinks where Pakistan has the lowest per capita consumption in the world, fruit juices, syrups and juice flavoured drinks (Pakistan Investors Guide, 2004). Drinking water and also bottled water is not considered an important commodity either. Water supply and prices for drinking water and bottled water are not considered under the items in the Sensitive Price Indicator, Consumer Price Index or Wholesale Price Index. From this perspective; it is obvious that Pakistan has low consumption of bottled water. The Government of Pakistan described the market for bottled water, with 33 million litres of consumption per annum in 1999, as small but growing. It furthermore estimated the consumption for 2003, as 70 million litres or 0.5 litres per capita. The bottled water market in Pakistan has wi tnessed annual growth rates of 40 percent, and after the introduction of Nestlà ©s ‘Pure Life, it had the fastest worldwide growth in bottled water in 2000, at 140% (The Bottled Water Industry of Pakistan, 2004). Recent s estimate a yearly consumption of about 2 litres per person bottled water (Nils Rosemann, 2005). Compared with Thailands 43 litres and Philippines 15 litres per capita consumption, this seems relatively low. But taking Pakistans population into account, one has to estimate an annual consumption of 318 million litres. While, sufficient s are not available to prove this 964 percent consumption increase in five years, one is able to conclude that Pakistan is a highly dynamic and lucrative market. Market expectations are as high in the retail market of bottled water as in the household and operations sector for bulk water. Besides these market expectations, the production of bottled water is also considered quite profitable. It is estimated that a bottle of 1.5 litres has production costs of PKR 12.51 while it is sold for PKR 22 (Nils Rosemann, 2005). The profit is shared between producing corporations, with PKR 0.66-0.83, and middleman, with PKR 6.66-7.08. By this standard, the producing corporation makes a profit of 4-5 percent while the middleman makes a profit of 27-30.55 percent. In Pakistans water market, there are approximately 20 permanent players. Official s show an estimated number of 26 corporations, while in summer time, this number increases up to 70 (Nils Rosemann, 2005). But from the perspective of quality control, PCRWR is witnessing a fluctuation in the market of 50 percent, e.g. half of the brands disappear and are replaced by new brands yearly (PCRWR, 2003). In 2005, PSQCA admitted that 200 companies are selling bottled water in Pakistan, but only 27 are registered as maintaining standards stipulated for the product (Hoti, Ikram, 2005). Nestlà © itself estimates approximately 150 water brands, with only 15 registered under the PSQCA scheme (Hoti, Ikram, 2005). Regardless of this data, it is unquestioned that Nestlà © controls the majority of the market (over 50 percent) with its brands ‘Pure Life, AVA and Fontalia, while Danones subsidy 22 â€Å"Sparkletts† holds 12 percent and another local brand â€Å"BSW† has an estimated five percent market share (Nils Rosemann, 2005). Bottled water is not a solution to inadequate water supplies as it is simply not affordable for poor people who lack access to water. A bottled water culture which turns drinking water into a status symbol is not justifiable from the human rights perspective. The Pakistan government is obliged to adopt measures to provide access to safe and sufficient water supplies even if that means restraining corporations from turning water into a status symbol to make profits, or from polluting or extracting already depleting groundwater resources. 2.8 Bottled water consumption: a certain way of life Some consumers choose to only drink bottled water; we can identify several reasons for drinking bottled water. 2.8.1. Consumers care for their health and safety Bottled water is often an alternative to tap water. Consumers often object to the taste of chemicals, particularly chlorine, used to purify tap water. In France, nearly half of them dont usually drink tap water because of its bad taste (IFEN, 2000), as opposed to only 7% in United States (Olson, 1999). Consumers also look for security, in emerging as well as in industrialized countries. They often mistrust their tap water, because of previous bacterial contamination for instance, and perceive bottled water as being safer than tap water. In India, the suspicion of bad tap water quality, in addition to general and seasonal shortages of tap water, lead people to turn to bottled water. In Pakistan, only t